Services
I design pricing plans for your business that win.
My name is Matthew Johnston, and I'm a Pricing professional located in Los Angeles, CA . I specialize in working with seed and expansion stage founders and growth professionals to maximize the monetization of their software and get them to lucrative usage-based pricing models.
Over 90% of Founders started their pricing by quickly taking a competitor's pricing and undercutting it, then go back to building their product. Many founders prefer to build, and don't want to worry about figuring out pricing. While sales and marketing are great, the fastest way to grow your business is to properly monetize.
It's incredibly scary trying to change your pricing, but my job is to make sure you get the math right.
Put simply: My job is to help Founders capture the maximal value of the incredible solutions they bring to market.
I've worked for several startups as an early employee, and specialize in pricing, strategy, and system design.
Selected Experience:
Acquco - Employee #59: Acquco is an institutionally-backed acquisition company which buys and operates FBA brands. Currently in the Series A stage With 160m raised to date, I was recruited to lead our Sales Operations and systems design function. Since joining, my system designs have helped generate over 800 million in pipeline and 100m in completed acquisitions.
LeadIQ - Employee #27: LeadIQ is a sales intelligence company that helps sales reps eliminate busywork and achieve higher response rates in their messaging. I was one of first 30 Employees, and the first dedicated Operations hire. I helped us raise our 10m Series A and 30m Series B by owning pricing and monetization strategy within the business.